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How Napkin Notes builds buzz for startups
By sharing highlights from Shark Tank-style pitches
šš» Welcome to Newsletter Examples, where I highlight cool sh*t Iām seeing in newsletters that you can steal for your newsletter.
This week, Iām showing how Napkin Notes helps startups get noticed by facilitating pitch sessions with venture capitalists. Reading time: 2 minutes.
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Todayās Tip: Discover your superpower
Napkin Notesāa newsletter produced by Kernal, a platform started in 2021 to connect entrepreneurs and investorsāused to write lengthy emails sharing startup ideas and research on emerging business opportunities.
Their subject lines were catchyšļøā¦
ā¦but they were trying to be too many things, and werenāt best-in-class at anything (i.e., they didnāt have the startup insights of Starter Story or the research depth of Trends).
Like any good startup, they kept experimenting, and eventually found their niche.
Their new approach: They started using the newsletter to publicize the great things happening on their networking platform, Kernal Dealroom.
Many recent editions of the newsletter have shared highlights from Kernalās ādemo daysā (AKA āThe Best Freaking Pitch Event On The Internetā) where founders show off their businesses a la Shark Tank, and VCs give feedback and (sometimes) invest.
Hereās what the top of last weekās newsletter looked likešļøā¦
And hereās the other main sectionšļøā¦
What I ā¤ļø about it: Theyāre still sharing startup ideas, but showing what investors think about those ideas, providing unique value you canāt find somewhere else.
How to apply it: Build an event or community and share takeaways from them in your newsletter.
Hope you enjoyed this weekās examples. Iāll be back next week with a new set.
ā®ļø -Brad
P.S. Want to work with me? I just started a newsletter consulting businessāhit me up if youāre interested in learning more.
ICYMI: Links to recent issues
š°ļø The path to making money with your newsletter
š§ Why less is more in newsletters
š How Grow My Newsletter attracted 13k subscribers in 3 months
š¬ļø Whatās the best way to start your email? Copy these 5 awesome intros
šWhatās the best way to end your email? Copy these 5 killer closers
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