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Why less is more in newsletters
More newsletters should just do one thing, and do it well
👋🏻 Welcome to Newsletter Examples, where I highlight cool sh*t I’m seeing in newsletters that you can steal for your newsletter.
This week, I’m sharing examples of three newsletters that do one thing and do it well: Internal Tech Emails, Good Friday, and One Great Story. Reading time: 1.5 minutes.
Want to work with me? I’m opening up a few consulting slots. Hit me up if you’re interested.
📧 Internal Tech Emails
Imagine if you could read the emails of tech titans describing their competitors or deals that could help make or break their companies.
Internal Tech Emails does just that, combing public records to find such gems as:
What I ❤️ about it: They just show the internal emails and texts, minus the wordy analysis.
Build your own: Make a version for Hollywood, college sports, politics, or any field with broad interest. You just need public documents (i.e., lawsuits).
💭 Good Friday
In Good Friday’s One Minute Blog, Shaan Puri tells you something interesting and entertaining “that takes exactly 1 minute to read.”
Here’s what his first edition looked like👇️
What I ❤️ about it: I love the self-imposed 238-word limit, and how personal and breezy this piece feels, like an OG blog post.
📚️ One Great Story
The entire email is one paragraph about one story.
What I ❤️ about it: I don’t always read the whole story, but I love getting a teaser of it, which helps me stay in the know.
Hope you enjoyed this week’s examples. I’ll be back next week with a new set.
☮️ -Brad
P.S. Want more individual advice on your newsletter? Lemme know—I just opened up some 1:1 consulting slots.
P.P.S. How long (or short) should your email be? Join the conversation on LinkedIn, where I call out two newsletters that were 2,000+ words long yesterday (rein it in, people!).
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