👋🏻 Welcome to Newsletter Examples, where I highlight the formats, strategies, and best practices of leading newsletters to help you improve your newsletter.

Today, I take you inside Chartr, whose bite-sized visuals have outsized value in a world of boring stock images. Total examples: 4 ✅ (do this) + 1 ❌ (don’t do that). Total reading time: 3 minutes.

Not a subscriber yet? Sign up free here.

Example 1: Keep it simple ✅ + ❌

Example 2: Build themed issues ✅

Example 3: Make ads mirror editorial ✅

Example 4: Make it a game ✅

Hope you enjoyed this week’s examples. I’ll be back next week with a new set!

☮️ -Brad

P.S. Shoutout to reader Chris Haid, a marketing director in Charlotte, N.C., for nominating Chartr. Tell me your favorites (and why), and I’ll call you out in a future issue.

P.P.S. Thanks to all of you who shared fun facts about yourselves after reading last week’s issue. A couple of my faves:

🎳 Adam Peruta, professor, software developer, entrepreneur / Syracuse, NY: “i just learned to bowl a little less than two years ago. i'm obsessed with trying to achieve a perfect 300 game. So far: 258”

🏠 Jimmy Farrell, real estate savant/retail & restaurant sleuth / Charleston, SC: “I’m a MASSIVE Liverpool Football Club English soccer fan. I have only 2 tattoos. And one of them is an LFC tatt” 👇

Trivia answer: Adam Sandler

ICYMI: Links to past issues

🔉 How The Hustle thinks about voice
🏅 How Yahoo Sports AM reimagined the sports page
👟 How The Kicks You Wear became a community hub for sneakerheads
💒 How Marriage Minute became a must-read for marrieds
🎒 How After School capitalizes on youth trends
🥾 How Huckberry reimagined the marketing email
🗞️ How Semafor reinvented the news brief
😂 How SatPost’s meme-ified business news
✍🏻 6 things I learned at The Newsletter Conference
🩺 How Expert Witness protects doctors from lawsuits
🌐 How International Intrigue grew 750% in 2023
🪧 5 native ad formats that crush
🦐 How The Infatuation upended restaurant reviews
🥼 How Are You Okay? personalizes medical care