👋🏻 Welcome to Newsletter Examples, where I highlight the formats, strategies, and best practices of leading newsletters to help you improve your newsletter.

Today, I show you how Dr. Lucy McBride, a DC-based physician, uses her newsletter—Are You Okay?—to answer the questions your doctor doesn’t. Total examples: 5 ✅ (do this) + 1 ❌ (don’t do that). Total reading time: 3 minutes.

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Example 1: Declare your purpose ✅

Example 2: Make yourself relatable ✅

Example 3: Go against the grain ✅

Example 4: Discuss difficult subjects ✅ + ❌

Example 5: Open yourself up ✅

Hope you enjoyed this week’s examples. I’ll be back next week with a new set!

☮️ -Brad

P.S. I asked Dr. McBride a few questions, including how she’s grown her list to 29k subscribers. Reply to this email with “what’s up doc?” and I’ll send you her responses.

P.P.S. Send me a fun fact about yourself, and I’ll share the most interesting ones next week. Here are mine…

ICYMI: Links to past issues

🔉 How The Hustle thinks about voice
🏅 How Yahoo Sports AM reimagined the sports page
👟 How The Kicks You Wear became a community hub for sneakerheads
💒 How Marriage Minute became a must-read for marrieds
🎒 How After School capitalizes on youth trends
🥾 How Huckberry reimagined the marketing email
🗞️ How Semafor reinvented the news brief
😂 How SatPost’s meme-ified business news
✍🏻 6 things I learned at The Newsletter Conference
🩺 How Expert Witness protects doctors from lawsuits
🌐 How International Intrigue grew 750% in 2023
🪧 5 native ad formats that crush
🦐 How The Infatuation upended restaurant reviews