A step-by-step guide to replicating the iconic business newsletter
Paul Armstrong traces the steps that Amazon, Google, and OpenAI take every week so you don't have to
Doomscrollers, a new Gen Z newsletter, tapped a private community and used a “f*cking BRILLIANT” strategy to hype its launch
The best newsletters will help people do their jobs better. More newsletters will rethink their publishing cadence. And one social channel will dominate.
Ever read a bankruptcy filing? Petition makes them fun.
The founder of The Hustle created a pop-up newsletter to teach you how to write effective sales copy.
Plus, my 5 most popular emails of 2024
A reader took my research on email subject lines and created a custom headline maker (and even named it after me!)
Seems like everyone is doing one this year. These 3 are worth copying.
How it leverages owned channels and outside partnerships to increase subscribers
It has a rare combination of clever teasers, strong writing, and a banger value prop
Create compelling formats, not endless screens of text