👋🏻 Welcome to Newsletter Examples, where I highlight the formats, strategies, and best practices of leading newsletters to help you improve your newsletter.

Today, I’m highlighting 3 of my favorite welcome emails—from Creator Science, Marketing Examined, and Greg’s Letter. Take notes, they’re all ballers. Total examples: 3 ✅ (do this) + 1 ❌ (don’t do that). Total reading time: 3 minutes.

Not a subscriber yet? Sign up free here.

Example 1: Creator Science ✅ + ❌

Example 2: Marketing Examined ✅ 

Example 3: Greg’s Letter ✅ 

Hope you enjoyed this week’s examples. I put lots of hours into researching these emails, and would appreciate it if you could share this X thread or this LinkedIn thread on this week’s issue to help this newsletter grow!

☮️ -Brad

P.S. If you have 30 seconds, I’d love to know why you signed up for this email. Just hit reply and tell me—it’ll help me make this newsletter 10x more valuable for you… 🙏

P.P.S. Want to know how to write a great welcome email? Subscriber Matt McGarry, whose Newsletter Operator newsletter has a great welcome email itself, has a solid primer here.

P.P.P.S. Jay Clouse wrote about his recording set-up here, and shares his full equipment list here. Two key parts? Get a DSLR camera (he uses a Sony Alpha 7C) and invest in top-tier lighting (like his Aputure 300d II Key Light).

ICYMI: Links to past issues

🔉 How The Hustle thinks about voice
🏅 How Yahoo Sports AM reimagined the sports page
👟 How The Kicks You Wear became a community hub for sneakerheads
💒 How Marriage Minute became a must-read for marrieds
🎒 How After School capitalizes on youth trends
🥾 How Huckberry reimagined the marketing email
🗞️ How Semafor reinvented the news brief
😂 How SatPost’s meme-ified business news
✍🏻 6 things I learned at The Newsletter Conference
🩺 How Expert Witness protects doctors from lawsuits
🌐 How International Intrigue grew 750% in 2023
🪧 5 native ad formats that crush
🦐 How The Infatuation upended restaurant reviews
🥼 How Are You Okay? personalizes medical care
📈 How Chartr reimagined visual storytelling
🌈 Inside the comedic genius of Smart Nonsense