👋🏻 Welcome to Newsletter Examples, where I highlight the formats, strategies, and best practices of leading newsletters to help you improve your newsletter.

Today, I’m breaking down the best email I read this week: Jason Levin’s Cyber Patterns. Total examples: 3✅(do this) + 0 ❌(don’t do that). Total reading time: 3 minutes.

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Example 1: Build around your audience’s needs ✅

“I Stole Greg Isenberg’s Sales Funnel,” screamed the subject line in Jason’s July 14 newsletter. To bring the story to life, he shared a pic of himself with Greg, then explained Greg’s secret formula for building great products. Now I’m sharing that secret with you…👇🏻

Example 2: Help people learn while making them laugh ✅

Example 3: Just make people laugh ✅

Hope you enjoyed this week’s examples. I’ll be back next week with a new set.

☮️ -Brad

P.S. Thanks to my former colleague Steph Smith, creator of Internet Pipes (one of the coolest things anyone’s building on the internet), who encouraged me to make a few design tweaks to this newsletter, which she thinks will make my graphics more shareable.

P.P.S. Speaking of sharing, I spend several hours a week researching and writing this newsletter. It would mean the world if you shared this thread, or a word or two about this email, on your social channel of choice. The more people who read this, the more excited I am to write it!

ICYMI: Links to past issues

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🏅How Yahoo Sports AM reimagined the sports page
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💒How Marriage Minute became a must-read for marrieds
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🥾How Huckberry reimagined the marketing email
🗞️ How Semafor reinvented the news brief
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