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How the Fingers "boozeletter" mastered reader engagement
👋🏻 Welcome to Newsletter Examples, where I highlight the most innovative features I’m seeing in newsletters to help you improve your newsletter.
This week, I’m showing how Dave Infante uses creative weekly threads to boost engagement in his Fingers newsletter. Total reading time: 3 minutes.
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Dave Infante is a James Beard award-winning journalist who writes a smart, entertaining newsletter about drinking in America. One of my favorite parts is his Fingers Friday Thread. Here are a few examples of it…👇️
Hope you enjoyed this week’s examples. I’ll be back next week with a new set.
☮️ -Brad
P.S. Want to hear more insights on Dave’s threads strategy? Reply to this email with “bottoms up” and I’ll share the short Q&A I did with him.
P.P.S. Want another great threads example? Check out Jon Wertheim’s OG tennis mailbag, where he’s been answering readers’ questions for over a decade. It’s not a newsletter, but it totally could be.
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